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British Pop Princess Rita Ora Rocks Material Girl’s All-New Fall/Winter 2013 Ad Campaign

July 11, 2013
British pop princess Rita Ora is definitely a trend setter. From her rocking sense of style to her amazing music this iconic style-maker is constantly in the spotlight which is why it makes total sense she is fronting Material Girl’s all-new Fall/Winter ad campaign. Mater Girl is the edgy, artistic and London chic clothing line designed by the original material girl: Madonna and her daughter Lola. The ad campaign (which was shot in London) is all about spirit and making a statement.

 

The photo shoot looked like tons of fun and Rita tried on tons of cool items from the new collection. IN Rita’s words the idea of the shoot was to go on a “Material Girl tour around London” which essentially meant hitting up all of London’s most iconic platforms (Buckingham palace, Big Ben, The London Eye etc) and snapping pics for the campaign! The campaign has a flirty and fun feel to it with the rebellious and rocker chic twist Material Girl is known for. This ad campaign definitely looks absolutely amazing!
Take a behind the scenes look at the making of the shoot in this Material Girl video with Rita herself…

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