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Earth Day: H&M Conscious Collection VIP Preview Hosted By Elle Canada {Video}

April 23, 2014

H&M’s Conscious Collection is one of the most inspiring, fashion forward and exquisite eco initiatives in the fashion industry! The Conscious Collection is designed with sustainability in mind and everything from the design process to the final products in the collection is about eco-friendly execution. For the launch of H&M’s third Conscious Collection, Elle Canada hosted a private VIP shopping event to welcome in the new collection! The glamorous down town event was jam-packed with fashionistas and H&M fans alike!
The collection had a very earthy, bohemian and yet feminine vibe. Gorgeous lace, beautiful embroidery and detailed fringes help make each piece in the collection unique and beautiful in their own way. The collection has already been very popular with celebrity A-Listers, and H&M’s representative told F&B Inc that Jennifer Lopez and Penelope Cruz have already worn pieces from the collection and are supporters of the eco-friendly line! 

The collection is truly gorgeous and it would be impossible to pick just one piece as every dress, shirt, skirt, pair of pants and accessory was breathtaking. Every time you see a piece from the collection you will no doubt be overcome with a sense of awe and admiration. It is truly amazing to see H&M taking extreme style and wonderful fashions to an eco-friendly level!

Shopping Video With Jenn Boctor of The Vogue Mode

One of the best parts of attending the preview was getting the chance to interview H&M’s Communications & Press Manager as well as Elle Canada’s Fashion Features Director Laura deCarufel. Check out the video Jenn and I made bellow…
In The Video I Wear: Material Girl Blazer | Katie Boutique Dress | Johnny Loves Rosie Necklace

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