From dark and dramatic eyes and lips to flawless neutrals, the new beauty collection at H&M has it all for this fall’s most covet worthy beauty looks. The new collection launches to perfectly coincide with H&M’s all-new beauty department which has just opened at the Toronto Eaton Centre. Complete with a full collection of makeup as well as haircare, body care and beauty tools leaves H&M your ultimate fashion and beauty go to for fall. What do the latest beauty goodies from H&M have in store for you? Keep reading to find out!
The idea behind the latest makeup collection is having the power to create an endless number of looks form the same products. “It’s wonderful that there are so many looks around this season in beauty. There’s something very liberating about that and we can have fun with it. We have all the colours and textures to express individual style and mood with makeup,” says Sara Wallander, concept designer at H&M Beauty.
The top beauty trends H&M is emphasizing with their new products include: an overall flawlessly groomed aesthetic, matte lips, textured eyelids, lived-in makeup and dramatic colours. For daytime beauty looks opt for fresh faces warmed up with neutral palettes including tones of sage, cinnamon, terracotta and chestnut. Feeling a little more rebellious come time for your evening adventures? Eyeliners in darker colours such as chocolate, charcoal, slate and black used under the eye and in the inner-rime create a sophisticated punk look. The key to creating the perfect Fall/ Winter 2015 makeup look is in the details. Don’t be afraid to layer and mix tones of the same colour for high impact results that will add the perfect amount of definition to your visage.
Be sure to stop by the H&M flagship at the Toronto Eaton Centre to pick up a few new products to amp up your beauty routine this season!