The start-up helps fashion design students who are currently studying in New York City showcase their designs and reach potential buyers and business partners. Designers involved with Better Than A Cupcake can display up to six of their favorite pieces (which are available to be purchased online!) and get feedback from fashionistas regarding their creations through “like” and “dislike” buttons.
Sydney Bellows: I would say I’ve always had an interest in fashion but I never recognized my love for it until others brought it to my attention.
SB: When I was just a little girl, maybe 5, I would go over to my Nana’s home. I remember she would take me through her closet and show me all her jewelry. I would dress up and we would look through scrapbooks that friends had made her about her life when she was modeling and other social gatherings where she was always dressed to the nines.
SB: Always changing. I love pairing classic pieces with something fun and trendy while always being comfortable. Fashion shouldn’t be painful; it should be a way to express yourself while having fun!
SB: I love the classics like Hubert de Givenchy and the style of Ralph Lauren as well as newer designers such as Osi & Dotan Shoham. But just like my personal style is always changing, I’m constantly learning more and discovering new designers to add to my list.
SB: The first time I went to New York Fashion Week I sat front row at the Monique Lhuillier show and realized that this was the industry I wanted to be in. I loved the excitement in the air, the adrenaline, lights, and music. I was especially thrilled at seeing the art of fashion come to life. From that moment, I knew I wanted to take part in making that happen.
SB: I choose the name before I decided on the concept of the website. I have always loved cupcakes and started to notice the trend that was coming about over them. From popular TV shows to specialty cupcake bake shops and cupcake food trucks, cupcakes were becoming very popular. So in a way, my company’s name is saying it is better than the biggest trend right now. It adds a little edge while being catchy and memorable. That’s the real goal of the company—that you’ll remember to share it with friends and always come back, just like your favorite cupcake shop!
SB: My goal is to create an annual event held in NYC that features young designers—designers chosen by a fashion community that already follows them on BTAC and have been voting for and leaving encouraging comments to support them. It will also be an event to help provide clothing for children in need by donating a portion of the proceeds to a children’s charity. By focusing our events on providing clothing, versus other items, to underprivileged children it is a way to bring the concept of fashion full circle.
SB: Vote for who you like, who you want to see on the runway, and who you think can be the next Diane Von Furstenberg or Vera Wang!
SB: Better Than A Cupcake is in its early stages, but so far the feedback from designers interested in showcasing their work has been very positive.
SB: Amy Dietz has been our most successful designer thus far and she is currently displayed on BTAC. She has a significant number of votes for her short time on the site and even some great comments from voters. Dietz is a sophomore at Parsons New School of Design and the inspiration behind her collection is untouched nature and romanticism. To learn more you can check out her Designer Profile!
SB: “Don’t expect anything to happen overnight, be patient and don’t give up.” – Bradly Miller
SB: There are times when I’ve been frustrated that things aren’t going how I planned but the only way to succeed is to learn from your failures, and that is what I am trying to do.
*Disclaimer: Please note this article has been re-blogged from www.CocoKouture.com